6
Oct

pg 152: Love the moment

This moment will never happen again. Use it well, and love it.

Maybe this moment finds you doing something you hate. Don’t make the moment sit through that dull movie. Go somewhere else.

And if you can’t – at least for now – then love the moment right where you are.

You may/may not love what you do or do what you love.

But love this moment of being alive…and see what happens.

6
Oct

pg 143: Give Back

Give it back. Remember where you came from. You didn’t get here by yourself. Pay it forward. Good karma. Sowing and reaping. Red Sea vs Dead Sea. Do for others what you’d want them to do for you. Give back…and smile while you do it.

6
Oct

pg 140: A few more dollars

(Deathbed Confessions of a 21st Century Corporate Dinosaur):

I could have made you smile, but, you know, I had to make me a few more dollars.

I could have made you laugh out loud, but, you know, it cost too much so I settled for a few more dollars.

I could have inspired you, delighted you, enraged you, challenged you, empowered you, celebrated you, led you somewhere you never knew you wanted to go…but, you know, I had to make me – and my shareholders – a few more dollars.

Sorry.

6
Oct

pg 138: Entrepreneurial Fans

“You will get all you want in life if you help enough other people get what they want.” – Zig Ziglar

6
Oct

pg 137: Fellow Hustlers

Only work with folk who are at least as good at hustling as you…especially if they’re your customers.

Seriously, why would you choose to spend/waste your short and precious life working with anyone else?

6
Oct

pg 127: Loosen Up

Flexible. Loose. Stop being such a control freak.

6
Oct

pg 122: The Next Step UP

From Free to Paid.  That’s the trick we’ll pay you a king’s ransom for…once you figure it out. Simple but hard to do.

Start here.

6
Oct

pg 114: Compelled

Never mind the buzz words: social media, “Like”, “tweet”, etc.

Just be something that I’m compelled to talk about to SOMEBODY ELSE.

Joyfully, thankfully, disgustedly, defiantly…

Make me NEED to talk to someone else about you.

I can’t tell you how to do this…but figure this out and I’m yours forever.

6
Oct

pg 108: Mini-magnets

Your ideas are the mini-magnets that will help lead us to you. So stop just talking about your ideas and start launching them into the public.

The more imperfect they are and the more smells-like-you the better…because the smell of polished perfection is creepy.

And what’s more, everytime you launch something that smells like you, it helps us find you in the clutter and clamour of CVs, corporate websites and annoying Google Ads.

4
Oct

pg 98: Delight me

No middleman…2s company, three’s a crowd.

Direct connections. It’s not cost effective…but it’s immensely profitable.

Don’t grow beyond your ability to love me.